Web design & development · Sydney
Cthroo designs and builds fast, custom websites for small businesses, and web products for founders with an idea. We’ve launched seven products of our own, so we know the road from idea to launch.
We build for
01 /For founders
No technical co-founder? You don’t need one. We take ideas from a rough sketch to a live product with sign-ups, payments and a launch site. We know the road because we’ve travelled it with seven products of our own.
Live · Built and run by Cthroo
Baby registry platform
A universal baby registry: parents add gifts from any retailer to one shareable link, with Wishing Well notes, gift cards and gift tracking. Marketed in Australia and the UK.
What we built
Live · Payroll SaaS
Create and email professional payslips, with templates for 20+ countries, bulk generation and an API.
Live · Event photo sharing
Guests scan one QR code to add their photos and videos to a shared wedding or party gallery. No app, no sign-up.
Live · Invoicing SaaS
Invoices for freelancers and businesses, with 50+ templates, multi-currency, email delivery and a client portal.
Live · Wedding registry
Gifts from any store, RSVPs, a Wishing Well and thank-you tracking in one registry couples can share.
Live · Online celebrations
Personal online gender reveal pages with playful reveals, guest predictions and wishes from everyone who can’t be there.
Live · AI image generation
Turn text descriptions into images with AI, right in the browser. No downloads required.
From idea to launch
We pressure-test the idea with you, find the smallest version worth launching and map the key screens.
Click through your product before production code is written. Show it to users, partners or investors.
Accounts, payments, dashboards, emails and an admin panel. The real thing, built to grow.
A launch site, SEO and analytics, then improvements based on what your users actually do.
What we build
Our stack: Next.js · TypeScript · PostgreSQL · Prisma · Stripe · Docker · AI APIs
Pricing
Let’s talk.
Every product is different, so the price is worked out with you. The idea session is free, and you’ll have the cost in writing before anything is built.
Tell us your idea How we build products for founders02 /For businesses
A café needs bookings. A plumber needs the phone to ring. A firm needs trust before the first call. Open any of these working concept demos to see how we shape a site around its job.
03 /Services & pricing
Every website is designed and coded for your business, not dropped into a template. Products are priced with you. Either way you get a fixed quote in writing before anything starts. Prices exclude GST.
For new businesses and trades that need a sharp, credible site, fast.
From $1,990 + GST
Live in about 2 weeks
Start with a free conceptFor established businesses that need to be found, trusted and chosen.
From $4,500 + GST
Live in 3 – 5 weeks
Start with a free conceptFor selling products online, with stock and shipping handled.
From $6,900 + GST
Live in 4 – 6 weeks
Start with a free conceptFor founders
For founders turning an idea into a web app, SaaS or marketplace. Scoped with you in a free idea session.
Let’s talk Priced per project
See seven products we’ve already launched above.
Book a free idea sessionAlready have a site? Rebuilds of WordPress, Wix or Squarespace sites are quoted the same way. We move your content and redirect every old page, so the Google rankings you have come with you. Comparing quotes? Read our Sydney website cost guide.
Add-ons
and ongoing care
$390 one-off
Set up and verify your Google Business Profile, match your details everywhere, and target the suburbs you serve.
From $99 / month
Fast hosting, SSL, backups, updates and small edits each month. Month to month, cancel any time.
Quoted per job
Instant enquiry replies, booking reminders and an assistant that knows your services, with a person in the loop.
04 /Build quality
Taste is debatable. Speed, accessibility and search readiness aren’t. Every site is tested with Google Lighthouse before it launches, and the report is yours to keep.
$ lighthouse https://your-business.com.au --preset=mobile
Clean code with no page-builder bloat, so it loads fast and any developer can pick it up.
Designed for the phone in your customer’s hand first, then scaled up for desktop.
Structured data, clean URLs and sitemaps, so search engines and AI assistants understand what you do.
Readable contrast, labelled forms and keyboard support to WCAG 2.2 AA. Better for every visitor.
HTTPS, security headers and spam-protected forms on every site we launch.
Code, domain, content and accounts handed over in writing at launch. No lock-in.
05 /Why Cthroo
Cthroo is an independent Sydney studio, founded in 2018, with a background in software architecture and development. We build and run products of our own, so we build yours the way an owner would. The person who quotes your project builds it, and answers when you call.
| DIY site builder | Typical agency | Cthroo | |
|---|---|---|---|
| Design | A template you adjust yourself | Custom, after weeks of workshops | Custom, and you see a free concept first |
| Who builds it | You, on weekends | A rotating team, often offshore | A senior developer you speak to directly |
| Price | A subscription, for as long as the site lives | Quoted after paid discovery | Fixed quote in writing, before work starts |
| Speed | Builder scripts slow every page | Depends on who built it | Tested to Lighthouse 95+ before launch |
| Ownership | Locked to the platform | Sometimes licensed, not owned | Code, domain and accounts are yours |
| After launch | Help articles and support tickets | A monthly retainer | Optional care plan, month to month |
06 /How it works
Most agencies ask for money before you’ve seen anything. We’d rather show you: a free homepage concept for websites, a free idea session for products. The quote is fixed once you approve it.
Free
Tell us about your business, your customers and what the site needs to do. A 20-minute call or the form below.
Free
We design your homepage direction, or map your product’s key screens, and walk you through it. Not for you? Walk away and owe nothing.
Deposit on approval
Scope and price in writing. We build on a private preview link, so you see progress as it happens.
Balance at launch
We connect your domain, set up Google and hand over every login. Stay on a care plan, or don’t.
07 /Questions
Something else on your mind? Ask us directly and you’ll get a straight answer.
That’s exactly who we built this for. Bring the idea, however rough. In a free session we work out who it’s for, the smallest version worth launching and what it would take, then design, build and launch it with you.
It depends on what the first version needs to do, so product pricing is worked out with you. After the free idea session you get a fixed quote in writing, and nothing is built until you approve it.
Our small-business sites start at $1,990 and most land between $1,990 and $6,900 + GST, depending on pages and features. Across Sydney, a professionally built small-business site typically costs $2,000 to $7,000. After a short chat and your free concept, you get a fixed quote in writing, and that is the price you pay.
Read our Sydney website cost guideA Starter site is usually live in about two weeks, and larger sites take three to six. The biggest factor is how quickly content and feedback come back, and we help with both.
Then you walk away and owe nothing. The concept exists so you can judge the direction before spending a dollar.
Yes. The code, domain, content and every account are yours, handed over in writing at launch. That goes for websites and products alike. No platform lock-in and no mandatory retainer.
Yes. Business and Online store sites come with a simple editor for text, photos, products and posts. Rather not? Send changes to us on a care plan.
Every site launches with search foundations: speed, clean structure, metadata and structured data. Nobody can honestly guarantee rankings, but we make sure your site isn’t what holds you back, and the Local SEO add-on puts you on the map.
Yes. We rebuild WordPress, Wix, Squarespace and Shopify sites, move your content across and redirect every old address, so you keep the search rankings you already have.
We can keep building with you: fixing what users stumble on, adding features and scaling hosting as you grow. Or we hand over cleanly to your own developers. We run seven products ourselves, so we know launch day is the start, not the finish.
Yes. We can register or transfer your domain, host the site and set up business email, always in your name so you stay in control.
No. We’re based in Sydney and work with businesses across Australia. Everything runs smoothly over phone, email and video.
08 /Start a project
A business that needs a better website, or an idea that needs a product. Tell us a little about it. If we’re a good fit, you’ll see a free concept or get a free idea session before you spend a dollar.